I enjoy using my free time to create and explore interesting topics.
I dedicate much of my time to traveling, writing articles and documenting helpful information especially in the tourism field. This is a hobby that I enjoy very much.
In addition to that I enjoy doing minor consultancy projects with focus on branding, promotion and event management. Lastly, I invest time to explore new AI projects and play around with open source solutions. I focus on deployment and usability of these interesting AI developments.
This section will be divided to the aforementioned fields of interest:
- Artificial Intelligence (AI)
- Blogging, E-commerce
- Business development consultancy
Artificial Intelligence Projects
OpenCV for facial recognition. Live recognition on webcam after training the model on one image of myself.
Deepfake generator in real time. Based on the open source project which is called avatarify. Deployed on a regular CPU.
A pickup line generator which is based on the open-sourced GPT-2 model by OpenAI. Services used:
- Google Colab for model retraining and sample generation.
- Chalice – AWS deployment.
- AWS services such as Lambda, Route53, S3.
- Hosting and domain by external provider (Namecheap).
Blogging & Ecommerce Projects
2018 - 2020
Austria Travel is the most comprehensive website in Hebrew for Israeli travelers.
I have started this website after learning that there isn’t any existing high quality website that can give the full picture about travelling in Austria.
Over a few months I wrote almost 400 articles about the major attractions and beautiful places in Austria. In addition to the website there is a vibrant traveler group on FB with a couple thousands members.
Before Covid-19 the website had around 800 visitors per day!
Key learning: content writing, SEO, wordpress, online marketing, web design, community building.
2020
In addition to austriatravel.co.il I have made a portal the collect various guided tours in Vienna and the surrounding.
This website allows travelers to book tours directly with Hebrew speaking guides.
Key learning: content writing, SEO, wordpress, online marketing, web design, community building, tourism development.
2017 - 2020
For almost 2 years I lived and worked in Bratislava, Slovakia. This charming little city is often overlooked due to it’s impressive sister Vienna.
The time in Bratislava was very enjoyable and I really fell in love with the city. For this reason, I decided to start a small blog and write in Hebrew about Bratislava.
I wrote about 100 articles about the city and everything one should know when visiting.
When the website went live, I saw very little interest, much less than I expected. I realized that I need to provide something extra. So I added 150 more articles about all of Slovakia and made partnerships with local tour guides and attractions to get discounts to travelers.
This transformation took the website to be the biggest and leading one for Israeli travelers to Slovakia.
Before the Corona shutdown, during summer time, the website welcomed around 1,000 visitors per day.
Key learning: content writing, SEO, wordpress, online marketing, web design, community building, tourism development, scaling.
2020
After seeing the crazy hype about CBD products and the amount of biased articles online, I decided to create a small website in order to provide objective information with a touch of scientific evidence.
The goal is to let people know what are the risks and proven benefits of CBD products, before rushing to buy this magical solution.
The articles in the website were compiled from various sources, some of them are scientific journals.
This type of content was a new challenge in comparison to the tourism content I have written thus far.
In addition I have practiced SEO methods and brought the website to get a 99 score on Google page speed!
Key learning: website development and design, scientific content writing, SEO.
2018
As an addition to the main bratislava.co.il website I have build on my own a small E-commerce store based on Woocommerce.
In this store, travelers can buy ready made travel guides for their long trip in Slovakia.
Key learning: E-commerce management, product development, customer management.
Consultancy Projects
2017 - 2020
Mifgash Centre was founded in 2017 in Bentleigh East in Melbourne, Australia.
It is a vibrant community center which offers cultural events, parties for families, workshops and educational activity.
The guy who runs the organization is originally from Vienna and he got my contact from a mutual friend when the whole thing was just an idea.
I helped him with branding, online marketing (especially via Facebook and Email), event program curation, website development etc.
The organization is still active and offers regular classes for kids and many events throughout the year. Some events have over 250 participants.
Key learning: branding, online marketing, web design and development.
2015 - 2016
While living in the dormitory of Lauder Business School, I was offered to help the management with improving the bad reputation that the place had.
I created a whole re-branding program with the concept of “home away from home” which included developing a student friendly website, simplifying the registration process, improving the rental contract terms for students, improving the internet infrastructure etc.
While working with the dormitory, the amount of complaints dropped by almost 60% and they are still making use of my suggested concept to this day.
Key leaning: branding, operations management, web design and development, customer support.
2018
As a master student I had the pleasure to have a consultancy project for top managers in the retail department of Raiffeisen Bank International. The project was focused on the topic of “banking of the future”.
My team dealt with the topic of automation and more specifically chatbots. For this project we developed a Faceook messanger chatbot prototype and conducted a series of personal interviews with students and young adults.
We checked their level of acceptance of such a technology and dag deeper into fears and concerns.
The final report was presented to decision makers in the bank.
Key leaning: consultancy methodologies, interviewing techniques.